Notes on authority and winning the work.
Plain writing on positioning, profiles and pipeline for fractional and independent executives, from the firm that runs this for a living.
Why fractional executives lose deals on LinkedIn before the first call
The buyer decides whether to trust you long before you speak. Here is where that decision actually happens, and why the most capable operator often loses it.
Read → 5 min
The eight-second test your profile keeps failing
A buyer forms a verdict on your profile in about eight seconds. Most executive profiles fail the test in the first line. Here is the test, and how to pass it.
Read → 4 min
What your LinkedIn headline should actually say
Your headline is the most-seen line you own, and most executives waste it on a job title. Here is the formula that turns it into a reason to book you.
Read → 4 min
The Featured section is your most wasted real estate
It is the one place a buyer will believe you without scrolling, and most executives leave it empty or fill it wrong. Here is what belongs there.
Read → 4 min
Why consistency beats brilliance on LinkedIn
One brilliant post a quarter loses to a steady, ordinary cadence. Why the market rewards showing up, and why that is the hardest part to sustain alone.
Read → 4 min
Should a fractional executive write their own LinkedIn content?
Writing your own posts feels more authentic. It is also the reason most executives go quiet. When to write your own, and when to hand it off.
Read → 4 min
More notes are on the way. The audits we send are where most of this thinking gets tested in the wild.
Want this applied to your profile?
Start with a free Authority Audit, the same thinking, aimed straight at your LinkedIn presence and written by hand.